Cildo Meireles
Insertions into Ideological Circuits: Coca-Cola Project, 1970
Three glass bottles, metal caps, liquid, and adhesive labels with text
Each: 7 inches (24.1 x 17.8 cm)
Meireles made this work as a form of free-circulating political graffiti in the 1970s during Brazil’s repressive military dictatorship. The work, which is activated when being circulated, is not something to be bought or sold; only shared anonymously. A great way to get your message out into the world, unfiltered by the media or the government and hopefully without the consequence of reprisal. – Bianca Cabrera